ALL TOGETHER, DIFFERENT

HELLO! If this place could talk, that’s probably what it’d say. A simple, friendly greeting; two syllables, and damn-near universal. It’s that earnest friendliness, that charisma and easy curiosity we all share that’s made Burlington the crown-jewel of the Champlain Valley; that and the fact that it’s one of the most beautiful places on Earth.

That willingness to say Hello, to be at once welcoming and curious has helped Burlington cultivate a beloved and world renowned identity without ever developing an outright Brand. A bounty of fantastic places to stay between the Adirondacks and the Green Mountains, the shore where the broad lake opens to the sky at its widest point, with access to activities for days, world class breweries, food, and music night after night; all of these things are brought beautifully into focus by the lens of one word; Hello.

Hello Burlington is the region’s unofficial Destination Marketing Organization. We’re here to promote Burlington as a great place to visit, work, and live, all while preserving those things that make it special in the first place. Things like the land, the water, and a community that gives a damn about the important things in life.

In this day and age it takes more than a pretty face for a town to flourish and grow; we want to cultivate a more robust visitor economy because it just makes economic sense. If we do it right, by following the creative freedom Vermont grants us every day and staying true to our roots, it leads to increased investment, workforce development, and a better resident experience. So while this conversation starts with “tourism,” it ends right here, with us, right where it belongs.